Gathering warm leads and driving conversions is the biggest challenge for any marketer. So, in order to be effective you would need all the tools and channels that can offer impactful marketing up your sleeve. Effective communication is the backbone for all marketing campaigns and bulk SMS services ensure just that. You get to say the right things at the right moment to your audience in the least possible efforts and the lowest amount of investment that offers the highest readability. Is it all just hyperbole? Or is there some truth? Read on to find out how bulk SMS service providers in Kolkata can help you drive conversions.